By: Eugene Park
Great article, Craig. Segmentation is very important as is measuring and improving on micro conversions, after all, only a small percentage of visitors have come to your site with the intent of making...
View ArticleBy: Craig Vodnik
Thanks Eugene! Exactly right. So if some companies have a larger or smaller percentage of natural traffic that was inclined to purchase before visiting, how can you honestly compare your conversion...
View ArticleBy: Dave Parrish
Segmentation! Absolutely. Most of us have a complex enough business that looking at a single, aggregate conversion rate (“ours is 25%, what’s yours?”) is not going to be meaningful. I’d also add that...
View ArticleBy: Craig Vodnik
Hi Dave, I think that your point about revenue per visit in combination with number of conversions per visit is right on. We are preparing an analytics post so stay tuned and let us know your thoughts...
View ArticleBy: Eugene Park
Great article, Craig. Segmentation is very important as is measuring and improving on micro conversions, after all, only a small percentage of visitors have come to your site with the intent of making...
View ArticleBy: Craig Vodnik
Thanks Eugene! Exactly right. So if some companies have a larger or smaller percentage of natural traffic that was inclined to purchase before visiting, how can you honestly compare your conversion...
View ArticleBy: Dave Parrish
Segmentation! Absolutely. Most of us have a complex enough business that looking at a single, aggregate conversion rate ("ours is 25%, what's yours?") is not going to be meaningful. I'd also add that...
View ArticleBy: Craig Vodnik
Hi Dave, I think that your point about revenue per visit in combination with number of conversions per visit is right on. We are preparing an analytics post so stay tuned and let us know your thoughts...
View ArticleBy: Eugene Park
Great article, Craig. Segmentation is very important as is measuring and improving on micro conversions, after all, only a small percentage of visitors have come to your site with the intent of making...
View ArticleBy: Craig Vodnik
Thanks Eugene! Exactly right. So if some companies have a larger or smaller percentage of natural traffic that was inclined to purchase before visiting, how can you honestly compare your conversion...
View ArticleBy: Dave Parrish
Segmentation! Absolutely. Most of us have a complex enough business that looking at a single, aggregate conversion rate ("ours is 25%, what's yours?") is not going to be meaningful. I'd also add that...
View ArticleBy: Craig Vodnik
Hi Dave, I think that your point about revenue per visit in combination with number of conversions per visit is right on. We are preparing an analytics post so stay tuned and let us know your thoughts...
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